Description
Commercial interior design is working when each step a customer takes validates their decision to walk through a business’s door.
To complete the impeccable design of The Red Chamber restaurant at the World Trade Centre in Beijing, the Shangri-La Hotel and Resort Group commissioned Mainartery Studio to source artworks and manufacture a series of upscaled sculptures to seamlessly integrate the overall theme of the operation.
Therefore, positioned at the restaurant’s entrance to greet passers-by and approaching customers alike are three themed sculptures, upscaled to over two meters in height: a fork, a spoon and an overflowing glass of wine.
Completing and harmonising with the interior design, while adding a unique and altogether festive touch, the journey of arrival becomes an integral part of the broader experience.
It’s how enlisting skilled artisans can help to strengthen both the presence and presentation of your brand.
Empower Your Brand—Upscaled Sculptures for a Journey of Arrival
In a competitive marketplace, brand identity increasingly hinges on memorable customer experiences. “Empower Your Brand” showcases how carefully curated sculptures can shape the trajectory from a simple welcome into a lasting impression. Commissioned for The Red Chamber restaurant within Beijing’s World Trade Centre, these large-scale fiberglass utensils—fork, spoon, and an overflowing wine glass—form a playful, thematic gateway. By combining oversized cutlery with modern design, the installation underscores the restaurant’s culinary identity while captivating passersby, forging a coherent brand story right at the door.
From Concept to Reality—A Journey That Validates Each Step
Commercial interior design thrives when every customer step reaffirms their decision to enter the premises. Recognizing this, the Shangri-La Hotel and Resort Group enlisted Mainartery Studio’s expertise to source or create sculptures that meshed seamlessly with The Red Chamber’s aesthetic. The resulting trio, each standing over two meters high, greet visitors in a novel, whimsical manner. This custom spoon fiberglass sculpture and its companions transform a bland lobby corner into an immersive environment. By scaling these utensils beyond ordinary proportions, the design amplifies the excitement and sense of festivity, setting the stage for the restaurant’s culinary adventures.
The Power of Arrival—Brand Presence in Artistic Form
When guests approach a venue, first impressions aren’t merely visual—they’re experiential. They see, pause, and feel the brand’s energy. Positioning these fiberglass statues at the threshold ensures that potential diners absorb a playful, inviting vibe. Each sculpture stands as a piece of brand storytelling: the fork and spoon symbolize the restaurant’s gastronomic focus, while the wine glass brimming with possibility denotes indulgence and celebration. This decorative wine glass fiberglass statue, in particular, calls to mind the unending flow of hospitality, encouraging visitors to step inside and explore.
Behind the scenes, a skilled team orchestrates the entire transformation. Sourcing materials and finalizing design details demand close collaboration with interior designers to harmonize color palettes, overhead lighting, and foot traffic flow. The result is an unbroken narrative that extends from the exterior to the dining floor. Achieving such unity is no easy feat, but the payoff is a space that feels complete and meticulously crafted.
Finally, these monumental sculptures do more than amuse: they anchor the brand’s identity, forging a unique “arrival experience” that resonates across social media and word-of-mouth. Observers snap photos of themselves next to a two-meter spoon, effectively broadcasting The Red Chamber’s personality to wider audiences. The hotel group benefits from the synergy of strong design, brand reinforcement, and guest satisfaction.
In this way, “Empower Your Brand” illustrates how custom sculptures—especially those scaled beyond the norm—can elevate commercial environments from the mundane to the memorable. Each piece echoes the restaurant’s theme, immerses visitors in a creative ambiance, and ultimately justifies their choice to come inside. The brand’s story, once abstract, gains tangible form, leaving a meaningful imprint on every step of a customer’s journey.
