Description
Westfield Warringah Mall Shopping Centre in Brookdale New South Wales provides the clean, spacious, one-stop shopping experience that Australians living in the suburbs have come to rely on.
The mezzanine levels, light filled atriums, and wide aisles between rows of vendors nonetheless require regular upgrades, refurbishments and renovations.
A cost-effective alternative to the standard options for renewal involves the installation of artworks to refresh, enliven and enrich a location’s appearance.
Double Tied was selected from Mainartery Studio Artisan Range for its graceful and decorative form, its legacy materials and craftmanship, its graffiti resistant surfaces, and its minimal maintenance requirements.
Standing over two meters high and crafted from mirror polished 316 marine grade stainless steel, the gleaming form is fitted to a custom Carrara marble base: a creative solution that saves public space from predictability by offering a meaningful contrast to the built environment: a place for the eye to rest and a place for the mind to linger and be inspired.
Delivered on time and installed by public art professionals, you can offer your clients peace of mind as you enlist the creativity of seasoned artisans on your next upgrade.
Creative Upgrades—Offering Clients an Alternative to Standard Commercial Renovations
Modern commercial spaces rely on routine updates—fresh paint, new flooring, or replaced fixtures—to remain inviting. But “Creative Upgrades” rethinks such strategies by introducing dynamic sculptures that spark visual interest and enhance brand value. When Westfield Warringah Mall, a suburban shopping center in Brookdale, NSW, needed a fresh aesthetic approach for its mezzanines and atriums, they turned to an infinity twisted stainless sculpture to transcend the typical refurbishment cycle. The result: a two-meter-high polished masterpiece named “Double Tied,” bestowing a sense of intrigue and elegance upon familiar retail corridors.
Double Tied—A Graceful, Decorative Form That Endures
Selected from Mainartery Studio’s Artisan Range, “Double Tied” merges functionality and allure. Cast in 316 marine-grade stainless steel, it features twisted circles or loops that shine under ambient light, anchored by a custom Carrara marble base for stability and visual contrast. Its mirrored surfaces not only resist graffiti but demand minimal upkeep—ideal for a high-traffic retail environment. By installing this circle rings twisted stainless sculpture in a prime vantage point, Westfield Warringah Mall introduced an unexpected focal point, inviting shoppers to pause and gaze upward.
In an era of predictably sleek yet impersonal retail architecture, “Double Tied” injects a sense of artistry. Its fluid lines and reflective surfaces captivate passersby, offering a mental respite from the uniform branding found in big-box store windows. The piece gently challenges the notion that commercial upgrades must revolve solely around functional finishes. Instead, it merges practical durability with a visually stirring statement.
Cost-Effective Renewal That Transforms Space
Crucially, “Creative Upgrades” highlights that investing in a noteworthy sculpture can be more cost-effective than repeated large-scale renovations. One well-chosen piece can refresh an atrium’s character for years, offsetting the need for frequent remodels. The glowing presence of “Double Tied” also fosters brand identity, distinguishing Westfield Warringah Mall from competitor centers that rely on boilerplate décor. Patrons see more than just another corridor—they experience an environment that acknowledges community engagement and invests in aesthetic delight.
Moreover, the piece’s proven track record affirms that art can flourish in public spaces without inviting extensive risk. Collaborating with experienced public art professionals, Westfield avoided typical installation woes. Rigorous planning ensured it arrived on schedule, with minimal disruption to daily mall operations. This synergy between artistic vision and project management exemplifies how commercial landlords and property managers can unify design ambitions with daily customer flow.
Ultimately, “Creative Upgrades” offers a blueprint for modern property managers seeking to reinvigorate spaces in a meaningful way. Rather than limiting renovations to practical solutions, they can amplify the environment through artisanal sculptures that spark conversation, admiration, and brand loyalty. With “Double Tied” as a prime example, even a routine walkway can morph into an immersive micro-destination—inviting visitors to linger, snap photos, and share the experience. In a world where consumer preferences shift constantly, such an artistic pivot can transform a routine refurbishment into a compelling story of communal enrichment and creative brand expression.
