Description
Clean and clinical architecture, however minimal and sleek, inevitably longs for the human warmth of cultural expression.
To introduce this element without introducing risk, the Management Team of 8 Exhibition Street in Melbourne enlisted Mainartery to curate a display of legacy sculptures through their foyer.
The landmark building, which rises from the ‘Paris end’ of Melbourne and houses the offices of The Herald Sun and accounting firm Ernst and Young, is an A-grade commercial office tower featuring a street level café, and a grand foyer that gives access to the 27 floors of premium office space above. So, it makes sense to use the foyer to create favourable first impressions.
By fully maximising the building’s entranceway, the foyer acts as a commercial leverage point that can be harnessed to enhance a sense of place, while also visibly raising the value of your brand.
With the right selection of artworks, and experienced professionals to deliver to your property without risk, you’ll have peace of mind as you grow the value of your property’s unique brand.
Curated Locations—Art as a Leverage Point for Property Managers
Even the sleekest commercial towers can feel impersonal without cultural warmth. In “Curated Locations,” 8 Exhibition Street in Melbourne resolved this by enlisting Mainartery to stage a stainless steel curated art sculptures display through its foyer. Rising from the “Paris end” of Collins Street, this A-grade tower houses The Herald Sun and Ernst & Young, making first impressions crucial. The property management team recognized that meticulously chosen sculptures could enrich the environment, reinforce brand identity, and provide a sense of place distinct from run-of-the-mill offices.
Foyer as Focal Point—Maximizing Entranceway Value
The building’s entrance leads to 27 floors of premium office space, hosting a street-level café and a spacious grand foyer. This transitional zone typically acts as a pass-through, but with curated art, it transforms into a brand statement. By installing “legacy sculptures” that align with the building’s modern aesthetic, property managers ensure new and returning tenants see more than cold marble floors or uniform glass walls. Instead, they encounter a living display reflecting creativity and refinement. This interior webbed art stainless sculptures approach also fosters lingering—guests might pause to admire reflective surfaces, forging an emotional link to the building’s identity.
Removing Risk—Ensuring Peace of Mind and Enhanced Brand Perception
A key advantage is how carefully the curation process offsets potential risks. Logistics, safety, insurance—Mainartery coordinates all, ensuring the sculptures arrive on schedule and are installed seamlessly. In a bustling office tower, such professionalism relieves management from unnecessary complications. From conceptual proposals with superimposed visualizations to final installation, each step builds confidence that the art will complement architecture and remain unobtrusive to foot traffic.
The narrative highlights that art can significantly raise property value. Prospective tenants walk in, gleaning a sophisticated ambiance that suggests forward-thinking management. The building’s overall brand—rooted in prime location and advanced facilities—gains an intangible edge. Instead of a generic foyer, the curated space resonates with a sense of evolution, indicating the building invests in tenant experience. In competitive commercial markets, such intangible touches can tilt decisions toward leasing or renewing contracts.
Ultimately, “Curated Locations” showcases how strategic use of interior stainless steel sculptures can revolutionize a commercial tower’s public face. Whether it’s a single statement piece or an evolving rotation of artworks, curated visuals create a memorable environment reflecting quality and care. Visitors leave with an impression of creativity harmonized with corporate functionality—an impression that might lead them to choose 8 Exhibition Street for future ventures. This synergy of practicality and artistry underscores that modern property management isn’t just about floor plans and rent but forging distinctive brand identities capable of attracting and retaining discerning tenants.
