Description
InterContinental Melbourne The Rialto is situated on Collins Street at the heart of the city’s banking precinct.
To access its 253 luxury guestrooms and suites, its two restaurants, and its rooftop leisure facilities, one enters via a nineteenth-century Venetian Gothic façade, an architectural feature that embodies both artistic endeavour and commercial activity.
The InterContinental’s collaborative relationship with Mainartery now spans eight years, across which time a lease arrangement has facilitated the display of world class sculpture through their historic lobby, through their lounge bar, and through their two fine-dining restaurants.
The lease arrangement allows for the ongoing integration of sculpture, while also ensuring that new selections of sculpture arrive according to a prearranged plan: a function that introduces an element of freshness and surprise that would not be possible with a small selection of purchased works.
Curated Destinations—Elevating Brand Value Through Sculpture
The InterContinental Melbourne The Rialto, nestled on Collins Street within the city’s historic banking precinct, understands that luxury and culture go hand in hand. Through a collaborative relationship spanning eight years, Mainartery has helped curate and rotate world-class sculptures across the hotel’s historic lobby, lounge bar, and fine-dining restaurants. This hotel décor fine art stainless sculpture program transforms each corner into a space where guests experience not only comfort but a taste of Melbourne’s artistic legacy.
Luxury and Culture, Brought to Your Next Project
From the moment travelers step past the 19th-century Venetian Gothic façade, they enter a realm shaped by commerce and artistry. The InterContinental’s 253 luxury guestrooms, rooftop leisure facilities, and two signature restaurants reflect a vision of refined hospitality. Through the Mainartery partnership, sculptures integrate seamlessly into this environment. A circular art bronze sculpture may grace a lounge corner, casting gentle metallic reflections on the walls, while a circular aesthetics art fiberglass sculpture in the fine-dining space sparks dinnertime conversation. The result is a living gallery that changes periodically, avoiding stagnation and maintaining a sense of surprise for return visitors.
A Lease Arrangement for Ongoing Freshness and Brand Distinction
Central to this setup is a lease agreement that allows for ongoing rotation of artworks. This arrangement ensures the property can continually update its interior aesthetic without needing a massive up-front investment to purchase each piece. By strategically introducing new sculptures according to a scheduled plan, the InterContinental fosters an environment that feels perpetually fresh. Guests encounter updated sights and themes with each return, reinforcing the notion that the hotel invests actively in cultural distinction.
Such a rotating display carries numerous advantages. First, it supports local and international artists, granting them a high-profile showcase within a premium hospitality setting. Second, it satisfies travelers who crave unique experiences—something beyond standard décor. Third, it helps solidify the InterContinental’s brand identity, underscoring its commitment to excellence, innovation, and cultural awareness. As an open invitation to travelers and art enthusiasts alike, the sculptures become conversation starters, building a deeper relationship between guest and venue.
For those considering a similar approach, “Curated Destinations” offers a blueprint. Partnerships between skilled art consultancies and luxury venues can enliven common areas, anchor a brand’s narrative, and invite ongoing engagement. Sculptures act as silent ambassadors of taste, linking modern design with historical or thematic contexts. A carefully chosen piece might echo the building’s architectural lines or reflect local heritage. Moreover, swapping pieces regularly avoids visual complacency—no corner ever grows stale, as each unveiling marks a moment of reinvigoration.
Ultimately, the InterContinental’s collaborative success with Mainartery proves that hospitality is more than plush bedding and gourmet cuisine: it’s a holistic embrace of culture and artistry. By merging opulent interiors with a dynamic curation of fine-art sculptures, hotels can elevate themselves from mere accommodation to living galleries of timeless elegance. “Curated Destinations” exemplifies how powerful an impact art can make in shaping a brand’s perception, fostering an atmosphere where visitors feel both pampered and culturally enriched.
